Privacy Policy

Privacy Policy

We understand that whether you are a veterinarian, clinic, hospital, pet or horse owner, protecting the privacy and security of the information you provide is important to you. At Blue Rabbit, we take that responsibility seriously.

This policy will help you understand what data we collect, why we collect it, and what we do with it. The information we collect not only enables us to provide the high quality services you expect, but also helps improve the experience of those who rely on our services. Information that a clinic or pet parent provides to us can be used to alert the pet owner when medications need refilling, or when a pet patient is overdue for an office visit.


This policy has been prepared by Blue Rabbit Ventures, Inc. on its behalf and on behalf of its subsidiaries. The policy applies to anyone who access our website(s) or engages with the products and services that we provide, including but not limited to visitors, veterinary healthcare providers, animal owners, product users, and those who support us in providing our products and services. When you use any one of our websites, applications or other services, you signify your acceptance to this policy. This policy does not apply to other companies that may advertise our services or to companies that may offer products or services through links from our products and services.

We comply with data privacy regulations applicable in the jurisdictions where we operate. This policy may be reviewed and updated from time to time as laws change and industry best practices evolve. In the event we make material or significant changes, we will let you know through the communication channels that you have elected to receive from us or by placing a note on our website. Please review this policy periodically to make sure you are aware of the current policies.

Information You Provide

We collect information when we interact with you. This includes (but is not limited to) when you create an account with us, order from us, engage with our sales or support teams, use one of our services, register for any newsletters or email/text communications, participate in promotions or participate in surveys we may offer from time to time. The information that we collect includes the name of the pet owner or pet, veterinarian name, clinic name, practice license information, mailing address, email, telephone numbers, payment information and passwords.

Collection of Data

This information is collected in order to operate effectively and provide you with the best customer experience. We want to understand who is using our services or purchasing our products and how well those products and services are working. Data can be provided directly from you as you interact with us but we may also collect it from third party sources (which includes other companies), such as if we use a service to determine a location based on your IP address in order to customize certain services to your location.

All of our services where we collect data is subject to your consent when you subscribe to the product or engage in that service. You may withdraw your consent at any time by unsuscribing from the product and discontinuing its use.

What we do with data

When you use our products and services, we may use your information to:

  • Maintain and improve our products and services;
  • Help develop new products and services;
  • Personalize the user experience;
  • Market and promote our products and services. We use personal data and other information to send promotional or marketing communications, such as email and/or text messages, phone calls or mail.
  • Data analytics based on non-personal information.
  • Regulatory compliance.
  • Legal reasons including but not limited to being required to share information to comply with inquiries from governmental authorities or to exercise or defend legal claims.
  • Business transfer.

What we do with data – Veterinarians and Veterinary Providers

For veterinarians or practices that use our website, platform or other products (both web or mobile applications), we collect data in user accounts, as well as access, use and archive information to help ensure that digital prescriptions and client/patient records are consistent and that you as the veterinary provider have access to these records. We may share practice information including name, sales volume, and products sold with manufacturers or other industry partners for compliance with contractual obligations related to regulatory requirements such as the drug supply chain security and transparency reporting requirements, or for marketing purposes.

What we do not do is share personally identifiable information of your clients or their owners (including pet owner names, addresses, emails, telephone numbers, or health information on an individual animal) with other care providers, corporate veterinary groups, industry partners, manufacturers, or anyone else, unless we have express written consent to do so.

What we do with data – Pet and Horse Owners

For our pet and horse owners who access our veterinary storefronts, we will capture data related to your pet (patient record, prescription information) or you as the pet owner (such as but not limited to, payment information, mailing address, email, telephone). Information may be shared with your veterinarian as it relates to the purchases that you make from our pharmacy or through a clinic storefront.

We will not share personal information in any way that is not covered in this policy without obtaining your consent first.

What we do NOT do with your data

At no time does Blue Rabbit sell data to third parties. In addition, we do not share any text messaging originator opt-in data and consent with third parties.

Managing Your Data

You can contact us anytime to change or update your personal information. You can request that your data be deleted, however, we may be required by law to retain certain information and if so, such information will be destroyed in accordance with our records retention policy.

Web/Mobile Applications: You can adjust and manage the privacy of your information via these applications which allow you to opt out of certain features that we offer. Most of these changes can be made by accessing your personal profile or account. Some changes such as cookies or location services may be required to be changed through your device or browser.

Email/Fax Communications: You may opt-out of certain emails or if applicable, facsimile communications through links in the emails you receive from us or contacting us through the contact information provided on the fax transmission you receive. Upon receiving such notice from you, we will no longer send future emails or facsimile messages to you. You are not able to opt out of service related communications (such as account verification, transactional communications, changes/updates to the services provided or

Services: Use of our services is subject to your consent in the product or service terms of use. You may withdraw your consent at any time by unsubscribing and discontinuing use.

Protecting Your Data and Privacy

Maintaining the security and privacy of your data is very important to us. To enhance privacy, we have built in technological and procedural safeguards designed to protect your information. Examples of the technical safeguards we have in place may include the following:

-requiring a password or unique token in order for you to access your personal information;
-using firewalls to protect information we hold;
-using Secure Socket Layer (SSL) encryption in transmitting personal information;
-limiting the number of personnel who have access to personal information;
-routinely backing up our systems to protect the integrity of the data in our systems.

Even with these efforts, there is always risk that an unauthorized third party may find a way around our security systems. In the event of such a breach, we will notify you. This notice will include what occurred, what information was breached and what we will or are doing to respond as well as who to contact with for questions.

Protecting Children’s Privacy

We offer products and services to veterinary clinics and their clients. As such, we do not knowingly sell products to, solicit, collect or retain personal information about children under the age of 18 without parental consent. If we learn that a child under 18 has submitted their personal information to us without such consent, we will take all reasonable measures to delete it from our databases and not use the information for any purpose (except where necessary). If you become aware of any personally identifiable information we have collected from children under 18, please contact us at

How to Contact Us

If you have any questions about this policy, managing your data or our practices, please contact us at 800-532-0082 or

California Privacy Supplement

The CALIFORNIA PRIVACY SUPPLEMENT (“Supplement”) is in addition to the Privacy Policy and applies to residents of California. We have adopted this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other related privacy laws. Any terms defined in the CCPA have the same meaning when used in this supplement.

When you interact with our products or services, including but not limited to, websites or mobile applications, we collect information on California residents that identifies, relates to, describes, references, is capable of being associated with, or linked to a particular consumer or device (“Personal Information”). This information may be obtained by veterinarian practices, veterinarian customers, directly from individuals using our services or purchasing goods from us. We have collected the following categories of Personal Information from consumers located in the State of California within the last twelve (12) months:

  • Identifiers such as names, mailing addresses, ISP addresses, account names, license information or other unique personal information as defined in Cal. Civ. Code Sec. 1798.80;
  • Commercial information, which may include purchasing and transaction history online and in stores, or consumer histories;
  • Network activity such as browsing or search history on our websites or ads.

Please refer to the “What We Do With Data” sections of the Privacy Policy as to how we use and share personal information.

California Job Applicants and Employees

In addition to personal information set forth above, we also collect information provided by job applicants and employees. We have collected the following categories of Personal Information from job applicants and employees located in the State of California within the last twelve (12) months:

  • Protected classification characteristics such as age, race, ancestry, national origin, marital status, medical conditions, and veteran status; and
  • Professional or employment related information including job history or performance evaluations.

Excluded Information

We do not collect biometric information, geolocation data, audio, visual, thermal, olfactory or other sensory data, educational records, non-public Family Education Rights and Privacy Act related data, or inferences obtained from Personal Information. Personal Information does not include information that is not identifiable, aggregated, publicly available in government records, or information otherwise excluded from CCPA’s scope including the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act, the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other excluded state and federal laws.

Your Right to Forget

As a California resident, subject to applicable law, you have the following rights under California law with respect to your personal information.

  • Right to Know. You have the right to request what personal information we collect, use, disclose, and/or sell, as applicable.
  • Right to Delete. You have the right to request the deletion of your personal information that is collected or maintained by us.
  • Right to Opt-Out of Sales. You have the right to opt-out of the sale of your personal information by us.
  • Right to Non-Discrimination. We may not discriminate against you because you have exercised any of the privacy rights described above.

You may also authorize someone to exercise the above rights on your behalf. Documentation will need to be provided that reflects that you have requested an authorized agent to make a request on your behalf. This may include a Power of Attorney document or other signed document.

We must be able to reasonably verify your identity and authority to exercise these rights before fulfilling a request which may require you to provide Personal Information to us. There are also various exclusions and exceptions that apply to these rights under applicable laws.

Exercising Your Rights

If you are a California resident, you may request to have your Personal Information deleted. When we receive a validated request and we are not otherwise legally obligated to retain such Personal Information, we will delete your Personal Information. We may deny your deletion request where we are legally required to retain your Personal Information, such as:

  • When we are required to retain data to comply with a legal or contractual requirement such as a veterinarian customer of ours who is required to retain information we hold as part of your pet’s medical records; and,
  • To make use of any Personal Information pursuant to other recognized exceptions in the CCPA.

CCPA Requests

Requests to access or delete your Personal Information may be made by calling 800-532-0082 or by submitting a request to us via email at Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf may make a consumer request related to your Personal Information. Parents or guardians may make such requests on behalf of their child. You may only request access or deletion of Personal Information twice in any twelve (12) month period. Your request must include a valid email address and describe with sufficient detail for us to evaluate and respond to the request. We will not respond to requests without a verifiable and valid email address.

Making a request does not require you to create an account with us. We only use the information you provide in making the request to verify your authority to make the request and your identity. We do not discriminate against anyone making a CCPA request, and will not deny providing goods or services, charge different prices, or provide a different level of services based upon your CCPA request. We shall communicate with you via email if we need additional time to comply with a request or to provide you with reasons why we cannot comply with the request. If you request that we return information to you, it will be sent in a format so that you may transmit that information to another entity. We reserve the right to charge a fee for requests that we deem to be excessive, repetitive, or unfounded.


You may contact us about your rights under CCPA via email through or calling 800-532-0082.